The Model - A New Way To Buy & Save

Australian buyers within the building and construction industry (builders, developers & retailers) continue to face mounting pressure on pricing and are finding they have to reduce their margins just to remain competitive. This pressure on margins forces the industry to seek cheaper alternative sources for their building materials. Many are turning to the option of directly importing building materials & hardware from China to reduce the purchasing cost.

However, this option is often not viable or practical as there are many things to consider and coordinate including how to source professional manufacturers who are able to provide quality materials, competitive pricing, achievable minimum order quantities, quality control, delivery in full on time, international logistics management, payment arrangements and even efficient communication. Without the right knowledge, experience, and connections, your ‘buy-from-China’ experience could prove disastrous.

From the perspective of Chinese manufacturers who already have extensive experience selling into the Australian market, many of these same manufacturers are very interested in further promoting their brands & products directly instead of through a local wholesaler or through OEM orders. However, with Australia having such a relatively small population but across a large geographic area, there is little to no incentive for the Chinese manufacturers to consider investing in their own office, showroom & operations in Australia themselves. They are faced with the challenge of finding new ways to effectively expand their sales into international markets.

Enter GMID Australia - who exists to bridge this gap and provide an effective platform for helping Chinese Manufacturers to sell directly to the building and construction industry.

Our Goals

GMID Australia seeks to bridge this gap by creating a business model that will achieve the following:

1. Introduce qualified Chinese manufacturers to Australian buyers
2. Support qualified Chinese manufacturers set up their showroom & office in Australia economically
3. Reduce Chinese manufacturers’ operational costs in Australia as much as possible
4. Help to promote Chinese manufacturers’ brands & products in Australia

Operating Diagram

Here’s how it works!

1. GMID China office invites qualified Chinese manufacturers to join the project.
2. GMID Australia to provide shared facilities (including a showroom, storage & office) here in Australia to these suppliers at a competitive cost.
3. All suppliers to set up display stands at the GMID Dandenong warehouse – effectively providing a one-stop shop of qualified supplier products.
4. All suppliers will keep some stock in GMID Chinese warehouse & Australia warehouse to cope with urgent orders
5. All suppliers will provide factory direct supply orders by the container load at better pricing
6. GMID Australia & China office will control the quality & arrange logistics from door to door
7. GMID Australia & Suppliers will use the same price list within the Australian market
8. Australian buyers will deal with Chinese manufacturers directly
9. GMID Australia will support both parties to ensure the transactional processes operates smoothly
10. GMID Australia’s income is derived from warehouse & office leases, sales commissions & service commissions